New World Fresh Collective is a brand of small supermarkets in Auckland, focusing on fresh produce, premium products and meal kits. There are currently four stores, in Wellington CBD, Wellington railway station, Auckland CBD and Takapuna, Auckland. The first store, in Wellington CBD, opened in 2002. New World Metro is a brand of smaller supermarkets in central city locations, also selling groceries and liquor. There are 142 stores under this brand, including 26 in Auckland. New World is the brand name of the chain's full-service supermarkets, selling groceries and liquor. This was replaced in 2014 in South Island stores by the Clubcard system this was phased into North Island stores in 2016. Historically, New World used a coupon saver system. In August 2006 it was announced that after heavy losses Superbank would be shut down and have its portfolio sold to GE Capital. While New World Supermarkets had much advertising for the service in their stores, Superbank had no physical services inside the store. In early 2003 New World helped introduce Superbank, a completely electronic banking network aimed at saving customers money. New World has been a member of the Fly Buys program since the program started in September 1996. As of December 2021, there are more than 140 New World supermarkets across the North and South Islands. History įounded in 1963, New World was the first American-style full-service supermarket brand of Foodstuffs, and the second in New Zealand (after Foodtown). Other independently owned and operated members of the Foodstuffs co-operatives include Pak'nSave and Four Square stores. Each store is independently owned and operated, and is part of one of two Foodstuffs' co-operatives (Foodstuffs North Island and Foodstuffs South Island). New World is a New Zealand full-service supermarket chain.
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